STARTS ON

December 12, 2018

Note: Application deadline extended till
December 19, 2018.

DURATION

2 months, online
4–6 hours per week

Program FEES

$2,400

Flexible payment available

Are You in Digital Denial?

From relationships with external partners and customers to internal operations, digital technologies are changing how information is transmitted and processed. Consequently, every job function within every firm and industry is vulnerable to some manner of digital disruption. If you haven’t felt it yet, it’s coming.

$2.1T
Gained

Worldwide spending on digital transformation technologies is forecast to double over the 5-year period, 2016-2021, to $2.1 trillion.

SOURCE: IDC

$1.8T
Lost

Insights-driven businesses are growing at an average of more than 30% each year, and by 2020, are predicted to take $1.8 trillion annually from their less-informed peers.

SOURCE: FORRESTER RESEARCH

23X
More Customers

Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result.

SOURCE: MCKINSEY INSTITUTE

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Your Learning Journey

In addition to the practical knowledge that you’ll gain from the video lectures, you’ll learn from live webinars with UC Berkeley Executive Education’s top faculty on digital transformation. You’ll engage in peer discussions moderated by course facilitators, and solidify concepts through case studies, assignments, and quizzes. At the end of the online program, you will complete a capstone project, addressing a real-world challenge you face in your organization.

Digital Transformation

  • People
    People
  • Data
    Data
  • Technology
    Technology

Program Topics

There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.

Module 1: Introduction and Overview

Module 2: Opportunities for Digital Transformation

Module 3: The Role of Data

Module 4: The Process of Digital Transformation

Module 5: Digital Business Models

Module 6: People and the Organization

Module 7: Technology and Policy

Module 8: Conclusion and Action Plan

DOWNLOAD SYLLABUS

Industry Examples

Across all industries, digital technologies have changed how information is transmitted and processed. Every organization is effectively an information company, and every industry is vulnerable to some degree of disruption. Learn from these examples:

Healthcare
Banking
Advertising
Retail
Transportation

Company Examples

Cambridge Analytica

Cambridge Analytica

Panera Bread

Panera Bread

PayPal

PayPal

United Parcel Service

United Parcel Service (UPS)


Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Program Faculty

Thomas Lee

Thomas Lee

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information....

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Zsolt Katona

Zsolt Katona

Associate Professor

Zsolt Katona is Associate Professor of Marketing at the Haas School of Business, University of California, Berkeley. He is an ...

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Sameer B. Srivastava

Sameer B. Srivastava

Associate Professor and Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas...

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Certificate

Certificate

Certificate

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

EARN CERTIFICATE

Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Berkeley Executive Education.

APPLY NOW

Early applications are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to know more.